Boucheron: Jewelry Excellence and Its Unique Heritage
Boucheron , a renowned jeweler since 1858, blends tradition and modernity through iconic pieces. Discover its fascinating history and emblematic creations .
The Maharajah of Patiala and Boucheron
In 1928, the Maharaja of Patiala commissioned Boucheron to create a set of 149 pieces of high jewelry , comprising 7,571 diamonds , 1,432 emeralds , rubies , and pearls . This was the largest order ever recorded in the history of Place Vendôme . The value of these pieces was estimated at 2 billion francs at the time.
The Reflet and Edith Piaf watch
In 1947 , Boucheron created the Reflet watch, featuring interchangeable straps. Legend has it that in 1948, for the presentation of her song Hymne à l'amour , Édith Piaf wore this watch for good luck .
Like a Queen – A Tribute to Queen Elizabeth II
In 2023 , Maison Boucheron unveiled a new chapter in its history: " Like a Queen ", a collection inspired by a double-clip brooch in aquamarine and diamonds given to Queen Elizabeth II for her 18th birthday in 1944. Claire Choisne , the Maison's artistic director, offers a contemporary and bold reinterpretation , faithful to the spirit of transmission .
The Question Mark Necklace (1879)
In 1879 , Maison Boucheron created an innovative necklace without a clasp : the Question Mark necklace . This avant-garde piece of jewelry allowed women to put it on themselves , breaking free from the rigid codes of the time, while offering a fluid and elegant silhouette.
The Quatre rings, an iconic collection
Quatre , Boucheron's iconic graphic collection, was launched in 2004. Inspired by Parisian cobblestones , it recalls that Boucheron was the first jeweler established in Place Vendôme .
Frédéric Boucheron and Place Vendôme
In 1893 , Frédéric Boucheron became the first of the great contemporary jewelers to open a boutique at 26 Place Vendôme . He thus left the arcades of the Palais-Royal , where the House had been founded in 1858. This bold choice confirmed the innovative vision of the founder.
The fleeting beauty of flowers immortalized
In 2018 , Maison Boucheron celebrated the ephemeral beauty of flowers with a collection of rings crafted from real, natural petals , immortalized using cutting-edge technology. This artistic and sensory approach was unprecedented in the world of fine jewelry .
26V, an exclusive apartment in the heart of Paris
Also in 2018 , the House inaugurated " Le 26V ", a secret and refined apartment located on the 4th floor of its Place Vendôme boutique. This exclusive space offers a bespoke customer experience, where one can, among other things, relax in a bubble bath with a view of the Eiffel Tower and the Vendôme Column .
