From Buenos Aires to Paris
Fred Samuel was born in 1908 in Argentina, in a family of Alsatian origin who traded beads and stones. In Paris, he trained as a jeweller and introduced to France the pearl of culture. A pearl of a particular cream rose even takes its name. In 1936, he founded his own house. At the beginning of the war he enlisted in the French Foreign Legion, was taken prisoner, managed to escape and returned to Paris to take over his shop. The Vichy government put the yellow star on the storefront of his shop and forced him to withdraw the name " Samuel " Of his teacher. He then entered the resistance, and took possession of the Fred House at the end of the war. Renowned artists, prestigious places, exceptional jewels, new achievements make Fred among the ten largest jewellers in the world. The color diamond signs its originality, but it is the woman that he stops celebrating who opens the doors of the seventh art to his shop, which now sits at 14, rue de la Paix.
The Fred signature
The nostalgia of his native country, the passion of the sea, the memory of pearls and stones underlie the creativity of the jeweller who keeps capturing the light to make it refractory in your jewels. An infinite palette of colors with shimmering reflections, to multiple prisms was born out of this quest for light. An assortment of models also sees the day, Fred making the choice of personalization and versatility. Original pieces capture for you the beauty in moving associations.
His craft of excellence, which masters traditional gestures, is constantly enriched by new techniques with ingenious mechanisms. Thus the House wins in 2017 medals and awards thanks to its digital tool " Atelier Fred ", which allows to personalize the jewelry by the choice of materials and colors. Between heritage and innovation, artistic heritage and looking resolutely to the future, the prowess of a house is illustrated in an expert know-how combined with limitless inventiveness.
A ring Fred, for what opportunity?
The " Living jewel " Of " Modern-Joaillier-Creator " Fred, to use his own words, accompanies you every day, or shines superbly for you on great occasions. Ported alone or maliciously associated, this jewel serves you in all aspects of your life because it was created only for you.
Fred celebrates the woman and dedicates her to a collection of Jewellery.
Emblematic, the ring Force 10 Is a true manifesto for powerful minds that set the horizon beyond the horizon. This unexpected encounter between the sea cable and the gold manilla gives it this raw and refined aesthetic, which symbolizes the taste for the great outdoors, the thirst for adventure and the requirement of freedom.
Sketching a lucky line looking to the future, the eternal loop Chance Infinite Takes its gold interlacing to your finger to bring you happiness.
Jewelry of freedom, the ring Pretty woman Celebrates love in its multiple facets: audacious, joyful, secret, ... but always eternal, as the powerful symbol of " Heart in the heart "
Generous and gourmet, shimmering and subtle, the ring Sugar Bread Invites to the trip and pays tribute to Latin America so dear to the founder of the House. Between sensations and emotion, let yourself be guided by the light.
Make no mistake: it pretends simplicity, flirts with minimalism, says the swords, but the ring Success Produces a real attraction with his marriage of righteousness and sensuality, rigor and sensuality.
Radieuse, light, solar in a word, the ring A Golden Island You win in its golden groove, you lose in its dream of elsewhere. It captures the light only to make it milkite to your hand.
Two nonchalantly crossed feline legs suggest the complicit presence of the animal, which suggests its entire silhouette. Never Cat Shadow Which hangs as revealed the light.
Force 10, Infinite Chance, Pretty woman And Cat Shadow You are also en route to the high jewellery store. Follow the horizon that they are pointing your finger ...
A growing reputation due to the expertise of excellence combined with creative boldness, this is what Fred's House enjoys, for you to enjoy in your turn. More than a passion, a quest animates this house since its creation and guide its steps: that of the luminous beauty that it tries to make thinking about you.