The story of a goldsmith who becomes a jeweler...

Sotirio Bulgari, a Greek goldsmith, became famous for his superb forged silver ornaments and set up shop in Via Sistina. He soon opened stores on Via Condotti and expanded his business to other tourist towns. His two sons and associates, Giorgio and Costantino Bulgari, suggested replacing silver with gold and introducing precious stones: the House of Bvlgari was born. It quickly gained prestige and created a unique style, emblematic of Italian excellence.


Bvlgari draws on its roots to give us its vision of beauty: Rome, with its grandiose buildings, its opulent volumes, its teeming life... so many wonders that materialize in jewelry as surprising as the city that inspires them. They are colored stones that recall the colorful mosaics, or polished stones like the superb marbles or the ancient domes of the city. Rome's perfect architecture and exuberant personality are found in each creation, imprinting the timeless art of its everyday life as much as its grandeur. 

The Bvlgari signature

The first rigorous, geometric creations, with perfect craftsmanship, remain very academic. They obeyed the requirement to introduce only precious stones in the creations of high jewelry. But the Italian spirit does not understand this and gives pride of place to colored stones, combines unusual materials, raises the color, as it would raise the tone. In short, it stops containing its expansive nature and lets it unfold beyond the limits of everything it has always known. For to disrupt codes, one must master them to perfection; to reinvent tradition, one must be aware of its heritage. The House of Bvlgari is always pushing the limits, in order to better find itself. 

Bvlgari earrings, for what occasion?

They accompany you in your daily life, or sparkle for you in the great moments of your life; they simply frame your face, or illuminate it wonderfully. Feminine jewelry par excellence, Bvlgari earrings brighten your complexion, reveal your personality and affirm your style. The highlight of an elegant ensemble, they set the tone for a chic look. A jewel of feeling or a token of love, a gift received or made to oneself, they are in turn delicate or extravagant, but always luminous. The light that emanates from it attracts the eyes to offer you all the attention you deserve.

The Bvlgari collection

Available in simple gold or set with stones, each piece in the Bvlgari collection comes in a myriad of styles to suit every taste. The earrings can be worn elegantly on their own or paired beautifully with the House's iconic pieces.


It reinterprets the geometry of the Colosseum in Rome and revisits the codes of jewelry. Historical heritage and contemporary spirit hang in your ear thanks to this house monument. 


This fluid, supple model, serpentine in a word, is adorned with dazzling golds. It leaves the imprint of its undulations on your face and never ceases to seduce, like the snake that inspired it. 


Inspired by the charming four-petal flower that was also a promise of happiness to the Romans, the Fiorever collection captures the spirit of nature and embodies it in a floral design.

Divas' Dream

A fan shape cleverly punctuated by precious stones and golds: this glamorous and feminine jewel pays tribute to the great divas and sets the pace. 


Attaching itself to its Roman roots and turning towards modernity, the earring is inspired by the inscriptions that could be found on ancient coins and leaves a lasting impression.

Save the Children

She marks the bare skin of her willingness to commit and save lives by providing education to the most needy children.


The house introduces the old-fashioned charm of antique coins and gives them a cheeky touch of modernity. Superb effect of material all in contrast.  

Essential, they are placed on the lobe of your ear like a glittering garment. Indispensable, they reveal your femininity and enhance your beauty. Bvlgari earrings are in tune with the times and bring the light of a Roman morning to your face...