History of the Tennis Bracelet: Origin, Popularization and Secrets
The Tennis Bracelet
Before this incident, the tennis bracelet was known as the eternity bracelet . Popularized in 1920s for its continuous line of diamonds, it stands out from traditional settings. Cartier was one one of the first houses to design such a bracelet.
The tennis bracelet is named after an incident involving tennis player Chris Evert during a 1987 US Open match. She requested that the match be interrupted to retrieve her diamond bracelet, which was fell during the game.
Hollywood icons like Audrey Hepburn and Elizabeth Taylor also contributed to its popularization. Elizabeth Taylor's diamond bracelet, given to her by Richard Burton , was sold at auction for $1 million in 2011 .
The tennis bracelet was popularized by De Beers through a marketing campaign in the 1980s. to increase the demand for small, high-quality diamonds. This is how the slogan was born iconic: “A Diamond Is Forever” .
