Pomellato: the free-spirited jewelry born in Milan

Pomellato: A jewelry revolution born in Milan

It all began in Milan in 1967. That year, Pino Rabolini founded Pomellato with a strong intuition: to imagine jewelry that was free , bold, and designed to accompany real life . Going against the grain of jewelry reserved for special occasions, the Milanese Maison championed spontaneous, expressive, and deeply personal creations from the outset.

In an Italy in the throes of creative effervescence, Pomellato is part of a movement of modernity where jewelry ceases to be a fixed symbol to become a style object , worn for oneself, without justification.

Pomellato: The invention of ready-to-wear jewelry

From the late 1960s onwards, Pomellato revolutionized traditional jewelry by inventing ready-to-wear jewelry . Jewelry is chosen like clothing: intuitively, freely, without waiting for a special occasion. Rings, necklaces, and bracelets become everyday companions, conveying emotion and attitude.

This innovative vision places the House in a profoundly modern approach to luxury, where jewelry accompanies the movement, the body and the personality of the woman who wears it.

Pomellato: Italian tradition reinterpreted

In the 1970s , Pomellato drew upon the heritage of Italian goldsmithing, only to subvert its conventions. Volumes were amplified, lines became sensual, and sculpted gold emerged as a living material. Chains with supple, rounded links became an emblematic signature of the House, embodying jewelry that was both sensual and assertive.

At Pomellato, tradition is never fixed: it becomes a creative playground, serving generous and expressive forms.

Pomellato: Color as a manifesto

From the very beginning, Pomellato established a unique relationship with color . Cabochon -cut stones, vibrant shades, slight irregularities embraced: each gem is chosen for its personality , its light and its unique character.

Far from any standardization, the stone becomes a living element of the jewel. This intuitive and sensory approach forges the Maison's visual identity and contributes to its instantly recognizable language.

Pomellato: A radical and committed image

In the early 1980s , Pomellato imposed a new vision of jewelry through photographic campaigns by Helmut Newton . Contrasting black and white, assertive sensuality, sovereign women: jewelry was no longer a simple ornament, it became a statement of self .

These images have left a lasting mark on the history of jewelry communication and established Pomellato as a bold Maison, deeply in tune with its time.

Pomellato: Icons with a strong character

In the late 1980s , Pomellato created Orsetto , a small articulated bear that has become iconic. Both tender and cheeky, this jewel symbolizes a liberated, joyful, and uninhibited approach to jewelry.

In 2001 , the House launched Nudo , a radical creation: a “naked” stone, without visible prongs, placed as if suspended on the skin. This refined aesthetic immediately became Pomellato’s signature .

What is less well known: the Nudo stone is cut according to an exclusive 57-facet cut , developed in the early 2000s, allowing optimal light circulation and exceptional chromatic intensity.

Pomellato: A contemporary and sustainable vision

Since 2004 , under the creative direction of Vincenzo Castaldo , Pomellato has asserted an increasingly sculptural and sensual aesthetic. Iconic collections, such as Iconica and Sabbia , celebrate powerful volumes and an assertive femininity.

Today, the House is committed to a responsible approach, using 100% recycled and traceable gold . Jewelry designed to last, to be passed down and to continue to live — true to the original spirit of Pomellato: free, vibrant and profoundly human jewelry.