10:10 time in the watch industry

The tradition of displaying the time at 10:10 in the visual promotion of the watch industry has its origins in the Washington Meridian Convention of October 1884.

An interesting fact: at this convention, the participating nations reached a consensus to designate the Greenwich meridian as the zero point of universal time, and they signed the agreement precisely at 10:10 .

The psychological effect of the 10:10 time

A study confirmed that watches set to 10:10 have a positive psychological effect on the observer and increase purchase intention.

Additionally, at 10:10 , the hands do not obstruct important information on the dial, allowing customers to see all features of the watch without obstruction.

Now you know!

Why do watches always display 10:10 ? A strategic and historical choice that has influenced our perception of watches for over a century.