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Bvlgari in Rome

What makes Bvlgari the emblem of Italian excellence in jewelry? Expert know-how passed down for generations? An unalterable link between a jewelry house and the city that saw it born?

In 1884, Sotirio Bulgari excelled in the field of goldsmithing. This young Greek is passionate about his adopted city, and after Via Sistina, he opens boutiques on Via Condotti, then in other cities as well. He still saw the future when, under the leadership of his sons, he launched into fine jewelry and opened the prestigious House that bears his name. Today, we cannot say if it is Rome which continues to inspire Bvlgari, or if it is Bvlgari who tells us what Rome is...

All Rome in Bvlgari

Rome has shaped its mark original creations from Bvlgari. Its treasures, monuments and buildings have continued to nourish the style of jewelry, resulting in grandiose pieces, alternately faceted or polished, with always impeccable craftsmanship. But Bvlgari was sensitive to everything that overflowed with this architectural rigor. The variegated hues, the extravagant volumes, the unusual materials of which the Roman city is made have found their way into jewelry, which went so far as to imitate the paving of its sidewalks with the Parentesi motif. The greatness of Rome forged the identity of Bvlgari, Bvlgari restored Rome to its greatness.

The signature of Bvlgari jewelry

A city of light, a city blessed with priceless treasures, a city in search of beauty, such is Rome. Stones that reflect light, exceptional materials, timeless pieces, these are the Bvlgari jewelry. Under expert hands thanks to a high level of skill, the grandiose has inhabited reduced volumes, the immutable has gained supple, fluid, comfortable creations, called “second skin”, grace has illuminated gold and gems. Rome inspired Bvlgari, Bvlgari brought Rome to light.

Bvlgari jewelry, for what occasion?

Born from a marriage between a city and a jewelry house, the Bvlgari jewel marries you and reveals who you are. The piece of jewelry that we don't take off on a daily basis rubs shoulders with the original piece that we only take out for special moments. The sleek, chic version, pleasant to the touch, easy to wear, sometimes gives way to a highly sophisticated creation, composed of unusual materials and precious details brought into a surprising assembly.

Versatile pieces make up modular jewelry to adapt to the dynamism and movement of contemporary lifestyle; unique creations seem to come from a distant glorious past and give you pomp and splendor. Because Rome is big and intimate. Because the woman is immense and touching.

Bvlgari jewelry collections

True works of art characterized by exceptional precious stones, magnificently cut gold, Bvlgari jewelry from the High Jewelry Collection appear to be coins taken from a treasure trove. But the Jewelry creations have nothing to envy of the extremely rare gems or the unique compositions of the House. Very quickly, these iconic pieces became the jeweler's trademarks. Dare to experience Roman grandeur or feel its touching simplicity. Each piece, rare or precious, legendary or contemporary, is emblematic of the Bvlgari style. Because all collections lead to Rome.


Bvlgari, in search of eternal beauty, brings it to today's world. His creations, combining timeless elegance and unusual modernity, recount centuries of heritage and invite the future. Each Bvlgari jewel marks its loyalty to its heritage, but its modernity constantly reinvents the codes. Wear Bvlgari jewelry and travel through the corridors of time, between ancient Rome and contemporary Rome, between past and present.

Bulgari: The story of a goldsmith who becomes a jeweler…

Superb wrought silver ornaments are the success of Sotirio Bulgari, a goldsmith of Greek origin. He then settled on Via Sistina, then opened shops on Via Condotti, and soon in other tourist towns. On the initiative of his two sons, Giorgio and Costantino Bulgari, who soon became his partners, the family business replaced silver with gold, introduced precious stones: it made its entry into the world of High Jewelry. The Bvlgari House quickly gained prestige and created a unique style, emblematic of Italian excellence.

Rome, eternal city…

There Bvlgari House is inspired by the Roman city, its streets, its buildings, its colors, its volumes... She takes it and imprints on her design the architectural rigor of the buildings, which we find in octagonal diamonds at the perfect geometry. She does not forget to introduce the abundant life that she feels present everywhere in her favorite city, and dares to use color and asserts roundness. The cabochon smooths out like the polished domes of Roman monuments downwind. The beauty of the city capable of welcoming the chaos of life is imprinted in its collection pieces.

The Bvlgari signature

The codes of jewelry are perfectly mastered to be reinvented, thus allowing the subtle fusion between tradition and innovation, heritage and modernity, heritage and future. But it is by daring to be itself, faithful to what characterizes it, it is by claiming with pomp and panache an identity that is dear to it, that the Bvlgari House imposes its signature. If the first creations obeyed an academic spirit with a rigorous aesthetic which mixed geometric patterns and rectilinear lines, the Italian style very quickly asserted itself. The lines overflow to unleash an explosion of colors, a combination of materials, achieving the unthinkable in the codified world of high jewelry. The Bvlgari style was born, more moving, more vibrant, more alive. Resolutely Italian.

The Bvlgari bracelet, for what occasion?

Each piece of jewelry only translates the inspiration or reveals the creativity of the Roman jeweler. Each bracelet is only the response to the taste, the desire, the pleasure of a unique woman. A variety of styles are available to women in their multiple faces and to respond to the multitude of occasions that punctuate their lives. Modern, dynamic, collected and wise, cheerful and profound, today's woman can only find in the Bvlgari collection the feminine jewel that was created just for her.

The Jewelry Collection embodies beauty and propels it around your wrist. The Bvlgari bracelet only brushes against you, yet you are linked forever. Choose from these new trends, all of which have become icons of contemporary design.

A fresh look is taken at everything that is known, and a classic is born! A monument we could say of this icon, like the Colosseum in Rome which inspired it.

It undulates around your wrist to seduce you as much as the snake that inspired it. But it remains harmless...

A four-petaled flower transformed into a work of art, and the wonders of nature are immortalized forever.

Divas’ Dream
For exceptional women, the fan shape set with diamonds and precious stones is gracefully enhanced. A tribute to the divas.

Between yesterday and today, the House logo is inspired by the inscriptions made on ancient coins.

Save the Children
Inspired by the B.Zero1 line, this personalized jewelry tells underprivileged children deprived of education that they are no longer alone.

Ancient coins, as precious as the rarest stones, remind us that past and present coexist.

Coming from the great jewelry tradition, the Bvlgari bracelet nevertheless asserts its unique character, imposes its originality, reconnects with its identity. The Italian spirit invites you, inhabits you. Close your eyes, you are in Rome…