Bulgari: The story of a goldsmith who becomes a jeweler…
Superb wrought silver ornaments are the success of Sotirio Bulgari, a goldsmith of Greek origin. He then settled on Via Sistina, then opened shops on Via Condotti, and soon in other tourist towns. On the initiative of his two sons, Giorgio and Costantino Bulgari, who soon became his partners, the family business replaced silver with gold, introduced precious stones: it made its entry into the world of High Jewelry. The Bvlgari House quickly gained prestige and created a unique style, emblematic of Italian excellence.
Rome, eternal city…
There Bvlgari House is inspired by the Roman city, its streets, its buildings, its colors, its volumes... She takes it and imprints on her design the architectural rigor of the buildings, which we find in octagonal diamonds at the perfect geometry. She does not forget to introduce the abundant life that she feels present everywhere in her favorite city, and dares to use color and asserts roundness. The cabochon smooths out like the polished domes of Roman monuments downwind. The beauty of the city capable of welcoming the chaos of life is imprinted in its collection pieces.
The Bvlgari signature
The codes of jewelry are perfectly mastered to be reinvented, thus allowing the subtle fusion between tradition and innovation, heritage and modernity, heritage and future. But it is by daring to be itself, faithful to what characterizes it, it is by claiming with pomp and panache an identity that is dear to it, that the Bvlgari House imposes its signature. If the first creations obeyed an academic spirit with a rigorous aesthetic which mixed geometric patterns and rectilinear lines, the Italian style very quickly asserted itself. The lines overflow to unleash an explosion of colors, a combination of materials, achieving the unthinkable in the codified world of high jewelry. The Bvlgari style was born, more moving, more vibrant, more alive. Resolutely Italian.
The Bvlgari bracelet, for what occasion?
Each piece of jewelry only translates the inspiration or reveals the creativity of the Roman jeweler. Each bracelet is only the response to the taste, the desire, the pleasure of a unique woman. A variety of styles are available to women in their multiple faces and to respond to the multitude of occasions that punctuate their lives. Modern, dynamic, collected and wise, cheerful and profound, today's woman can only find in the Bvlgari collection the feminine jewel that was created just for her.
The Jewelry Collection embodies beauty and propels it around your wrist. The Bvlgari bracelet only brushes against you, yet you are linked forever. Choose from these new trends, all of which have become icons of contemporary design.
A fresh look is taken at everything that is known, and a classic is born! A monument we could say of this icon, like the Colosseum in Rome which inspired it.
It undulates around your wrist to seduce you as much as the snake that inspired it. But it remains harmless...
A four-petaled flower transformed into a work of art, and the wonders of nature are immortalized forever.
For exceptional women, the fan shape set with diamonds and precious stones is gracefully enhanced. A tribute to the divas.
Between yesterday and today, the House logo is inspired by the inscriptions made on ancient coins.
Save the Children
Inspired by the B.Zero1 line, this personalized jewelry tells underprivileged children deprived of education that they are no longer alone.
Ancient coins, as precious as the rarest stones, remind us that past and present coexist.
Coming from the great jewelry tradition, the Bvlgari bracelet nevertheless asserts its unique character, imposes its originality, reconnects with its identity. The Italian spirit invites you, inhabits you. Close your eyes, you are in Rome…