Chanel: three creative universes, three revolutions
She was not thirty years old when she opened a hat boutique at 31, rue de Cambon and attracted everyone in Paris. Gabrielle Chanel was already famous when she launched her line of jersey clothing in Deauville and revolutionized fashion with this material previously reserved for men's underwear.
In 1915, she inaugurated her fashion house in Biarritz. She reached the capital in 1918 and launched perfume N°5 in 1921. The one who shook up the dress codes reinvented those of perfumery, and pushed the insolence to the point of advertising it herself.
In 1931, she went to Hollywood to dress actresses. In 1932, she dabbled in jewelry and again reinterpreted tradition with her modern “Jewellery of Diamonds” collection.
In 1993, Chanel Joaillerie was officially born, in 1997, it moved to 18, place Vendôme. An event which ended up shaping the reputation of the illustrious House in three worlds: Haute Couture, perfume and Haute Joaillerie.
The Chanel signature
Luxury and comfort, splendor and flexibility, lightness and preciousness, these are the key words of Chanel aesthetics which, just as it helped to free women from the shackles that stifled haute couture and the world of perfumery, created a line that was both sublime and practical.
It is the jewelry itself that seems to liberate itself by abandoning traditional settings, adopting clean lines that demystify the most exceptional stones and make them simple and natural to wear. The diamonds fall on the woman like a constellation, the gold vibrates with her, as if carried away by the movement of life. Luxury becomes evident and you wear your Chanel ring as if it were unthinkable to do otherwise.
A Chanel ring, for what occasion?
Wear a Chanel ring it is giving a place to preciousness, beauty, grandeur in all everyday occasions. Chanel jewelry respects the rhythm of the contemporary woman, following her lifestyle. Listening to today's woman, the House virtuosoly combines chic and relaxation, elegance and comfort. The woman returns it to him who, in the most natural way, contributes to magnifying this jewel in turn.
Chanel High Jewelry Collection
The lucky number that launched the iconic perfume reaches the world of jewelry and gives it its name: the Chanel signature is on your finger with No.5(also available in jewelry).
THE Flowers jasmine, May rose and ylang-ilang linger on your finger in an aesthetic and precious bouquet.
The intangible materializes on your hand with Wake which translates its fragrant aura into a sparkle of diamonds.
THE #5, mythical, fetish and mysterious, brought luck to Gabrielle; It’s your turn now. Let yourself be seized!
A Cork which, instead of withdrawing, clings to your finger because it is worthy of it. Chanel obliges.
In 1932, Gabrielle Chanel created her first collection of Fine jewelry and marks its era. Even today, the house of Chanel puts its signature.
A magical star that fell straight from the dreamlike universe of Gabrielle Chanel has chosen your hand to visit our world, with Signature 1932.
Lion Signature capture this majestic and formidable animal... for those who would try to prevent it from marrying your hand.
(Under the sign of the lion also available in jewelry)
Camélia Signature Collection : the Chanel emblem, the camellia, was picked for you, and comes naturally to rest on your finger. This flower has no scent, but it is its elegance and beauty that it offers you.
(also available in jewelry)
Chanel Jewelry Collection
The quilted pattern of Coco Crush plays with materials to give you a unique style with its rectilinear incises which crisscross the curved surfaces.
Ultra graphic and completely free to mix contrasts and innovate with ceramics.
A Comet has left the sky and it is on your finger that we admire its sparkle.
A Feather without wings, you fly away.
THE Ribbon gold unfolds to better attach you. Do not break this unique bond.
Baroque, with ease!
THE Sun can be seen on your finger. Let it rise over you.
Every stone of your Chanel ring was carefully set by hand, each gold piece has been assembled with the greatest precision, so that you look sublime without having to worry about anything; so that you feel free, without even thinking about it.