Chanel Première - Gold & Diamonds - 1988 (paperwork and sleeve)

The Weight of a Secret

Description

The Chanel Première is a true gem on the wrist. Most often seen on a steel mesh bracelet, this model is mounted on a glossy black leather strap paired with an 18-carat yellow gold clasp, just as Chanel used to mount them on delicate bracelets during a period when she did so. Even more elegant, more dressy, even more “the little black dress.” The bracelet encircles an 18-carat yellow gold case framed by brilliant-cut diamonds. A delicate case whose crystal, with its faceted cut, resembles that of the quintessential precious stone. 

As if to complete the story of this watch, it was sold at the historic address of 42 Avenue Montaigne in Paris. It comes with its sales paperwork and its Chanel pouch. 

How to wear it?

This Chanel Première, with its design inspired by Paris’s Place Vendôme, perfectly embodies Parisian elegance: subtlety and discretion. The diamonds, combined with the faceted glass and the smooth, glossy leather, confirm that this is a dress watch. It’s the perfect companion for your evenings out. 

Why did Françoise choose it?

You may have already spotted the iconic Chanel Première on your friends’ wrists, but this one is different. The most common versions are made of steel or even gold-plated metal, often paired with a Link bracelet. This one is crafted from yellow gold and set with diamonds—the most precious gemstone. 

Françoise loves its preciousness and luxury, but also its elegance, which, according to Françoise, should be understated. It offers an extra touch of luxury by enhancing this signature model from the House of Chanel.

History

A watch with the allure of a precious jewel, designed by Jacques Helleu and launched by Chanel in 1987. Drawing on the visual codes established by Gabrielle Chanel, the Chanel Première features an innovative design inspired by the lines of the N°5 perfume and the silhouette of the Place Vendôme. With its clean lines and the facets of its sapphire crystal, the Première breaks with the conventions of traditional watchmaking, and Chanel has dedicated a boutique exclusively to it on Rue Montaigne in Paris. Available in only three models at its launch, this watch is said to be the first watch designed and created exclusively for women by Chanel.