Everything you need to know about gold

Once upon a time… there was a metal unlike any other. Neither king nor warrior, yet admired by all . It spoke no language, flew no flag, and yet… it was recognized in every corner of the world. Its name? Gold.
Since antiquity, gold has shone. Literally. It has fascinated emperors, merchants, pirates, and bankers. But its greatest strength? It endures . Everything. Falling kingdoms, collapsing currencies, crises that shake empires. When everything else trembles, it stands firm .
In a large London hall, twice a day, the experts of the London Bullion Market Association meet to set its price: the LBMA Gold Price . Since 1990, gold has been steadily climbing. In 2011, at the height of the financial crisis, it surpassed $1,900 an ounce. And in 2025, a new peak: $3,500 . Why? Because in times of uncertainty, we have an age-old reflex: to turn to the only metal that never betrays us .

Gold is the rock at the heart of the storm . It does not fade, it does not imprint, it does not wear away. It transcends time, motionless, solid, reassuring.
Long ago, wealthy families had a very specific idea: to transform their gold into substantial jewelry . But these pieces weren't just decorative. In times of hardship, they could cut it up, melt it down, and trade it . During wars, gold was tucked into linings, worn around the neck or wrist, ready to be bartered for a fresh start. Gold was their backup currency. Their Plan B.

Even today, a gram of pure gold is worth around €90 . But some designer pieces can reach up to €250/g . Because here, it's not just the metal that counts, it's the history, the hand that shaped it, the name it bears: Cartier, Van Cleef & Arpels, Hermès … Unique pieces that transcend the realm of mere objects to become works of art.

And sometimes, even without a signature, an exceptional piece of jewelry moves us with its beauty and the finesse of its craftsmanship. Once destined for the melting pot, these treasures are now preserved, passed down, and their stories told. They are no longer sold, they are cherished. Gold is no longer just a safe haven— it is a silent witness to family histories.

The moral of the story?
When everything changes, gold remains.
When everything else falters, he shines.