Lorena Vergani
Founder of LVbespokeLorena Vergani, a cosmopolitan of Argentinian and German descent who grew up in Spain and is now based in Paris, is the founder of LV Bespoke. She designs tailor-made experiences and events for luxury brands, blending art, travel, and exceptional creations.
Could you briefly tell us what led you to create your company?
More than ten years ago, I worked for a year in an agency designing tailor-made experiences for foreign tourists in Paris. After this first experience, I chose to go it alone.
Soon after, several major luxury brands contacted me one after the other to organize bespoke private events, mainly attracted by my Parisian network of HNWI (High Net Worth Individuals).
In a few words, how would you describe your world?
My world is a soft, elegant, natural and luminous cocoon.
What part of what you create is most like you?
People who attend my events or participate in my bespoke trips to Paris often tell me about the gentleness, natural elegance, and light that I convey in the experiences I create. This may seem trivial, but it actually differentiates me strongly from the competition, much more so than my mastery of six languages.
Furthermore, for the bespoke trips I design for foreign visitors to Paris, I also stand out due to the ability to organize exceptional meetings with Parisian public figures, a rare access that constitutes another differentiating element of my approach.
What advice would you give to someone who's hesitant to get started?
My advice would be not to pay too much attention to the “noise”, meaning people who hesitate or project their doubts onto you. Conversely, it's essential to listen to those who encourage and uplift you.
At the beginning of any project, each step can seem immense. I believe the right approach is to take small, gradual steps.
Investing a little time each day in your business not only helps it grow but also gives shape to what you want to build. Little by little, things align, new connections are made, and unexpected opportunities end up opening doors towards the goal you had set for yourself.
Of the jewels you chose, which one is most like you, and why?
The piece of jewelry that has been in my sights for years is a true classic: the Buccellati band ring. Buccellati is a House I particularly admire because I absolutely love all their creations, and I'm also fascinated by their tableware.
Conversely, the piece of jewelry that most resembles me is the CHAUMET "Aube de rosée" cocktail ring, simply because it's one of the House's pieces I own. It's feminine, joyful, and elegant, just like me. At least, that's what my friends tell me when I wear it.
